Auctoritas

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An essential concept of Roman political life and not the same as English "authority", auctoritas referred to the general level of prestige a person had in Roman society, and, as a consequence, their clout, influence, and ability to rally support around one's will. Actoritas is the ability to make people do what you want, just by being who you are. The auctoritas is more than advice and less than command, an advice which one may not safely ignore.